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Jordan Rubin Answers Common Questions About Recovery In 1994, at age 19, Jordan, a healthy, active teenager, was stricken with a devastating illness. He was diagnosed with Crohn's Disease, a sometimes fatal "wasting disease" characterized by long-term inflammation of the bowel. Today, he leads a healthy, normal life.
Many people have had questions for Jordan Rubin. The following are some of the questions and Jordan's responses... Jordan Rubin is a Certified Nutritional Consultant, Certified Personal Fitness Instructor, and a Nutritional Specialist. He is a member of the American Association of Nutritional Consultants, the National Academy of Sports Medicine, and he has received advanced training in clinical nutrition at the Designs for Health Institute. He has appeared and authored articles in many national health publications, including Townsend Letter, Healthy and Natural, Total Health, Health Counselor, and Health Supplement Retailer.Jordan has appeared on over 60 radio broadcasts nationwide, and has hosted two ongoing health radio programs. He has lectured to both physicians and lay people alike on the benefits of whole food nutrition and gastrointestinal health. Jordan is also a regular contributor to the magazine Mind and Muscle Power.
Q. Can you tell us about Primal Defense? A. Primal DefenseT is a combination of beneficial microorganisms from both soil and plant sources. It is designed to replenish and fortify the body's gastrointestinal tract. I believe that the gastrointestinal tract, the small and large intestine, of an individual is literally the foundation to any successful dietary program. If the health of the intestinal tract is at all impaired, people will not function properly. It is an absolute necessity. We don't get enough of the beneficial microbes on a daily basis, and they are crucial for several functions in health. Q. Are there a lot of microorganisms in the intestinal tract? A. Absolutely. It is interesting to note that there are between 2-4 pounds of bacteria in one's intestinal tract. Scientists estimate that there are more bacterial cells in your gastrointestinal tract than the entire number of cells in the rest of your body. Q. Is there a certain ratio that one should have in one's intestinal tract as far as good to bad, or bad to good, as far as microorganisms go? A. Yes!. This is something that people don't realize. When we think of bacteria, we automatically think of harmful bacteria such as E. coli, salmonella, some of these other bacterium that cause food poisoning. But, in our intestinal tract, there are two types of bacteria; there is beneficial bacteria and pathogenic or harmful bacteria. The ratio of beneficial to harmful bacteria is perhaps the most crucial element in our health today. Researchers estimate that the average intestinal tract of a healthy individual should be approximately 85% beneficial and 15% pathogenic. While that 15% pathogenic is still in your body, it is benign when it is in the presence of the 85% beneficial bacteria. The real problem here is that the average individual, consuming the standard American diet, has the exact opposite ratio, which is 15% beneficial and 85% pathogenic. Q. If the bacteria balance is off, what types of illnesses or symptoms might be associated with having the wrong kind of bacterial balance in one's intestines? A. Well, the first and foremost clue are digestive upsets. They can be anywhere from minor problems such as gas, bloating, indigestion, constipation, irritable bowel syndrome, to being a contributing factor in major autoimmune diseases, including multiple sclerosis. ALS, which is Lou Gehrig's disease, asthma, arthritis, inflammatory bowel disease, such as Crohn's disease, ulcerative colitis, and even things such as Alzheimer's disease and Parkinson's disease. Basically what I am trying to say here is that every disease includes an altered intestinal flora. Q. What are some of the reasons why one would have a ratio of bad bacteria to good bacteria that is out of balance? A. First of all, the consumption of alcohol, caffeinated beverages, foods that have pesticides, herbicides, and antibiotic residues, overconsumption of sugar and other refined carbohydrates, stress (anyone who has kids automatically falls in that category), and a lack of consumption of living fresh foods grown in nutrient rich soil. Q. What are homeostatic soil organisms (HSO's)? A. Homeostatic soil organisms are beneficial bacteria that live in our soil. They are responsible to provide nutrients to the plants and they act as the plants' immune system against invaders. So, they basically keep the plant healthy and they help digest things for the plant that they can't digest themselves. Interestingly enough, they have the same exact benefit to the body. The reason we call them homeostatic soil organisms is because they act to bring the body back into balance, or homeostasis. They do the very same thing in the human gastrointestinal tract that they do in the soil for plants. They dramatically increase nutrient absorption and they keep the intestinal tract free of parasites, yeast, mold, other fungi, pathogenic bacteria and even viruses. Q. If I have my own organic garden in the back yard can I get plenty of HSO's from my fresh produce? A. You are partially right; however, with today's soil conditions, with the surrounding soils and the fact that the minerals are so depleted, there is very little chance that even if you had your own garden you would be able get large enough amounts of these products. However, if you living 100 years ago and you reached in your garden and grabbed a root vegetable, dusted it off and consumed it, you would be getting billions of these homeostatic soil organisms. But, today there really is no possible way for someone to consume adequate amounts. Q. Are the only organisms in Primal DefenseT homeostatic soil organisms, or is it more of a combination of those and some other beneficial microorganisms? A. Well, while there is beneficial bacteria in the soil and it is extremely important, once a plant takes root and the nutrients are developed there are several other forms of bacteria that become part of the plant. These include both transient and resident organisms. Some of the popular ones such as Acidophilus, Lactobacillus Bulgaricus, Bifidum, some of these other ones we have heard of, are found in plants. They are also found in dairy products from cows that consume these plants. Primal DefenseT is a combination of beneficial microbes from the soil and from plant life. It's important to get the full spectrum of beneficial bacteria as well as beneficial yeasts. Now, I know people are out there saying "Beneficial yeast? Yeast is bad." Well, just the same way that there is good and bad bacteria, there is good and bad yeast. In fact, one of the yeast components of our product Saccaromyces bulardi has been extensively studied by the World Health Organization and found important in the treatment of infantile diarrhea, the treatment of Candidiasis, which is the common yeast infection, as well as radically improving the digestion of carbohydrates. Q. What could we expect beneficial bacteria to do inside of our body? A. The beneficial bacteria immediately take up residence and start to crowd out or get rid of the pathogenic organisms that we mentioned earlier, such as bacteria, yeast, fungi, mold and viruses. Once they do that, the body can start to immediately absorb nutrients at a much higher and more efficient pace. Once you absorb your nutrients more, any number of things can happen. The immediate thing people notice is an improvement in digestion, an improvement in sleep is often accompanied with that, as well as an improved energy level. A lot of people experience more mental clarity, and not the mental and physical fatigue they are used to. Allergies often arrest themselves after a period of time, as well as some major disease states that can be, at the very least, improved. You have heard the saying, "You are what you eat." Well, I believe that the true accurate statement is "You are what you assimilate." You can eat the best foods, but if you are not digesting them, they are no good to you. So, while people start to ingest Primal DefenseT, even though their diet is virtually the same, they will notice increased benefits, such as your energy level improvement. That is simply because Primal DefenseT helps you utilize the nutrients and discard the waste. It is really as simple as that. You can look at it as an internal sanitation system. If your intestinal tract does not absorb nutrients and eliminate waste properly, you are going to be clogged up. This can result in all the symptoms that we mentioned earlier. There is also benefit of this product for those who are healthy and want to remain that way. Two people go out to eat, one person gets food poisoning the other one doesn't. They ate the same food. The only difference was the health of their internal terrain or their beneficial bacteria, which literally acts as the body's first line of defense. Q. What is the difference then between the beneficial microorganisms, so called probiotics, that are in the Primal DefenseT product and the traditional probiotics? A. Well, first of all, these microorganisms are tougher. I know that sounds like the obvious statement, but here is why. We have consumed food for thousands of years in its whole intact form. Beneficial bacteria were part of what we called the whole food matrix. Many or most of the other probiotics on the market are grown on one type of a substrate which is their food source. Then they are allowed to go into the body which basically protects against bacteria and oftentimes they are destroyed. The beneficial bacteria in Primal DefenseT are designed to be resistant to many things that destroy the other probiotics on the market, such as heat, cold, chlorine, fluorene, ascorbic acid, stomach acids, and even extremes of pH. Another interesting thing, when you are buying a probiotic, if it's in the refrigerated section and needs to be refrigerated, that means that they will be partially destroyed at room temperature. If you talk to anyone who knows their anatomy, you are going to realize that in the body it is designed to destroy these types of things with rapid pH changes and temperature changes. Our product is shelf stable for a minimum of two years and does not need refrigeration, which makes it ideal for traveling. Q. Is there a difference between the way the probiotics in Primal DefenseTM are delivered to the individual versus the way they are delivered in other probiotic products? A. Absolutely, and the key is the whole food matrix. We consumed food for thousands of years. We have never consumed an isolate before 60 years or so. When you take this product, it's food. It comes in the form of food, the bacteria are hearty, they get there to do the job, they do not require refrigeration, and there really is nothing like it on the market. I would say when you are buying a probiotic, again, if it needs refrigeration, it probably isn't going to make it to where it needs to go. Probiotics, just like food, are great if you take them by mouth, but if they don't get to the gastrointestinal tract, they do you absolutely no good. Q. I've heard that it is extremely important to make sure that you have a high CFU (colony-forming units)count on your probiotics to make sure that a product is really viable. How do you test Primal DefenseTM? A. That has been the standard way to test probiotics, and the reason they had to be in billions of colony forming units, is because they weren't strong enough to get to the gut when they needed to. Kind of like the baby sea turtles. They can have a thousand eggs and they hatch into turtles, but only 3% make it to the water and survive. The same thing is true of those other probiotics. Whereas, the probiotics in their food form in Primal DefenseTM are not measured in CFU, simply because they are much stronger and they don't need to be in the billions of numbers. A great way to measure our probiotic product Primal DefenseTM versus the other products on the market is simple. Beneficial bacteria is designed to ferment food. A really good test is to take a glass of milk, about 6 oz of milk, take any other probiotic on the market, put three capsules or so in the milk, then do that with Primal DefenseTM. If in 24-48 hours you have something that looks like yogurt, your probiotic is active and it will most likely colonize in the intestinal tract. Primal DefenseTM, will do just that. It has the ability to, what we call on-ferment. Again, you are looking at viability in the numbers you have, not large numbers. Large CFU count as well as refrigeration are two keys to identifying a probiotic that is probably not going to do you much good. Q: Why is Perfect FoodTM advertised as the best super green food on the planet? A. Perfect FoodTM is designed to supply the individual with five to ten servings of nutrient dense vegetables. It is the only super green food on the market that can make that claim and deliver. Perfect FoodT contains over 60 certified organic or chemical free foods from a variety of sources. Perfect FoodTM is the only super green food that is designed to deliver the nutrient value in 10 servings of vegetables without the use of any isolated nutrients, herbs or fillers. Q. How come you don't add any vitamins or minerals to your product? A. The answer to that is simple. If your food is nutrient rich in itself, you don't need to add any other isolates. Remember, we are deficient in food nutrients. We have basically been suffering from a lack of, as I mentioned earlier, beneficial bacteria and now green foods in our diet. It has been proven that approximately 95% of the individuals on this planet do not consume the daily three to five recommended servings of green leafy vegetables. Again, I know I didn't. Perfect FoodTM is designed to supply you with the nutrients in green foods that you simply cannot get from any other food group. Q. Why do the other super foods add these isolated nutrients? And what about the recommended daily requirements of vitamins and minerals in the diet? A. This is the same situation when we talked about isolated probiotics before. The nutrients found in whole foods are in smaller quantities but much better absorbed by the human. Now, you can take in one hand 1000 mg of ascorbic acid, which they call vitamin C, or you could take in your other hand an orange. Now, there are several differences between the two. A) an orange if thrown on the ground the seed will plant and it will reproduce itself. It will regrow. It has life-giving nutrients. If you throw some vitamin C tablets out the window you are not going to get a vitamin bush, I can tell you that. The difference between the ascorbic acid vitamin C tablets and the orange is that the orange, in addition to the vitamin C molecule, contains a complement of cofactors. When the body recognizes a food it is intact with proteins, enzymes, minerals, vitamins, and other cofactors that have not even been identified. When your body sees a single molecule such as a vitamin C, it has a difficult time absorbing it and utilizing it. Perfect FoodTM contains only completely absorbable highly concentrated whole food. Now, while you look at the label and see that there are not mega dosages of these isolated nutrients, the absorbability of each of nutrient is extremely high. Remember, the key is not what you consume, it's what you assimilate. Whole food nutrients have and always will be the preferred source of vitamins and minerals. It's the way we've always done it and it's the way we should be doing it now. If you look at 100 years ago, when people did not have vitamin and mineral isolates, we were healthier. People would have you believe the other way around, but that is not true at all. In fact, a heart attack was not even a common problem prior to 1910. In 1910 they started isolating nutrients and fractionating foods and doing things that basically lowered the nutrient content. What the manufacturers did was add back the nutrients in the form of isolated vitamins. Since that day the heart attack has become the number one killer of Americans. My philosophy is this. We look to a time in previous history when the diseases were either completely absent or low in our society and we try to implement things that those people did to stay disease free.
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Information within this site is for educational purposes only. Statements about the product efficacy have not been evaluated by the U.S. Food & Drug Administration. These product are not intended to diagnose, treat, cure, or prevent any disease.
Copyright 2001.....Property of Best Natural Health Solutions Last updated 06/18/2004
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